The coffee visionary - Jasper Houtman

THE BOOK ON ALFRED PEETAt a time when most Americans drank coffee percolated from canned grounds, the son of a coffee roaster from a small town in the Netherlands laid the foundation for specialty coffee in the United States. When Alfred Peet opened Peet’s Coffee, Tea & Spices in Berkeley, California, in 1966, and started selling small batches of on-site, hand-roasted coffee beans, the renowned roastmaster had no way of knowing that he was brewing a coffee revolution and defining the coffee culture we know and love today. The book on Alfred Peet He became known as ‘the godfather of quality coffee’ in the US: Alfred Peet. Born in the small Dutch town of Alkmaar he travelled the world before he settled in San Francisco. There he became famous with his shop Peet’s Coffee & Tea in Berkeley. "De man die de wereld koffie leerde drinken" http://koffiepionier.nl/wp-content/uploads/2015/02/81XYdoTRAXL-683x1024.jpg http://koffiepionier.nl/wp-content/uploads/2015/02/81XYdoTRAXL-683x1024.jpg 683w, http://koffiepionier.nl/wp-content/uploads/2015/02/81XYdoTRAXL-200x300.jpg 200w, http://koffiepionier.nl/wp-content/uploads/2015/02/81XYdoTRAXL-768x1152.jpg 768w, http://koffiepionier.nl/wp-content/uploads/2015/02/81XYdoTRAXL-683x1024@2x.jpg 1366w, http://koffiepionier.nl/wp-content/uploads/2015/02/81XYdoTRAXL-200x300@2x.jpg 400w, http://koffiepionier.nl/wp-content/uploads/2015/02/81XYdoTRAXL-768x1152@2x.jpg 1536w On June 19 the book ‘The Coffee Visionary. The Life and Legacy of Alfred Peet’ will be published, written by Dutch author Jasper Houtman. For the first time it is possible to read the remarkable story of Alfred Peet. The book is based on the the Dutch version ‘De man die de wereld koffie leerde drinken’ published in March 2016. Alfred Peet roasted small batches of coffee in his shop. People were lining up to buy the ‘dark roast’ he sold. The fans called themselves Peetniks.The three founders of Starbucks came to his shop to learn from him, and with his support they started their own coffee business in Seattle. Other coffee entrepreneurs came to Berkeley to learn from the ‘godfather’ of specialty coffee.About the Author Jasper Houtman is an editor for the Dutch financial daily Het Financieele Dagblad and has twenty-five years experience in writing for magazines and newspapers in the Netherlands. Traveling through Guatemala and Honduras in 2004, he became interested in coffee, which led to a fascination for the story of Alfred Peet, who is relatively unknown in his motherland, the Netherlands. The website of the English version of the book:http://www.alfredpeetbook.com/