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What I Know About Growing a Coffee Business by Colin Harmon

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Author: Colin Harmon
edition: 1st
published: 2026
language: English

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📘 What I Know About Growing a Coffee Business — Colin Harmon

After the widely acclaimed What I Know About Running Coffee Shops, Colin Harmon returns with a book many coffee professionals didn’t know they were missing: What I Know About Growing a Coffee Business.

Starting a coffee business gets plenty of attention.

But what happens after you’ve survived the startup phase — when the café is busy, the brand is known, and the real strategic questions begin?

This book is about that moment.

☕ What this book is about

Growing a coffee business is not just “doing more of the same.” It’s about making deliberate, sometimes uncomfortable choices:

  • Should you open more locations — or focus on making one exceptional?
  • Is wholesale growth right for you, or will it stretch your brand too thin?
  • Does online sales make sense, or distract from your core?
  • How do you delegate without losing quality, culture, or control?

Drawing from decades of hands-on experience as a café owner, roaster, competitor, consultant, and educator, Colin breaks down real-world growth decisions with honesty, clarity, and hard-earned perspective.

No hype. No shortcuts. Just lessons from someone who has made the mistakes — and learned from them.

🎙 About the author

Colin Harmon is widely regarded as one of the foundational figures in modern specialty coffee:

  • World-class barista competitor and coach
  • Founder of successful cafés and coffee businesses
  • Host of the influential coffee industry podcast Tamper Tantrum
  • A straight-talking voice who bridges craft, business, and culture

His writing style mirrors his reputation: sharp, practical, reflective, and grounded in reality.

👃 Why we recommend it at WB.coffee (Coffee Nose insight)

At WB.coffee, we’ve been building coffee businesses, workshops, and education programs since 2018 — and this book hits exactly where many passionate coffee entrepreneurs struggle.

Why the Coffee Nose recommends it:

  • ☑️ It focuses on growth, not just getting started
  • ☑️ It respects the craft and the numbers
  • ☑️ It helps you avoid scaling too fast — or not at all
  • ☑️ It validates that growth is strategic, not automatic
  • ☑️ It’s written by someone who has actually lived it

Frankly:

We wish this book had existed earlier in our own journey.

If you run (or plan to grow) a café, roastery, training space, or specialty coffee brand, this is not optional reading — it’s a compass.

📍 WB.coffee & coffee education

WB.coffee is proud to curate one of the strongest coffee book and coffee education selections worldwide, supporting professionals and serious home baristas alike.

Combine this book with:

  • Our coffee workshops & masterclasses
  • Business-focused consulting at Amsterdam Coffee Lab
  • And hands-on learning from people who build coffee businesses daily



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Single Origin - limited editions Get in touch to find out what's available and get flavor recommendations based on your taste!


Try 4 coffees with a Coffee Tasting Set. Available for filter and espresso with 4 blends or 4 single origin - limited edition coffees.

Not taking any risks? Try any blend (or all of them 🏃) from our tasting menu @ Amsterdam Coffee Lab in Weesp.


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Coffee Omakase Tasting 

Join us for an unforgettable journey

Coffee Omakase – The Ultimate Coffee Tasting Experience ☕

For the curious, the connoisseurs, and everyone who knows coffee can be more.

Have you ever walked out of a café disappointed — knowing your cup could have been so much better?

Then this experience is for you.

The Coffee Omakase @ Amsterdam Coffee Lab is a guided, multi-course coffee tasting designed for specialty coffee enthusiasts, flavor explorers, and curious coffee lovers alike.

Each session is unique, interactive, and bursting with discovery — like a live culinary performance, but for coffee.

What to Expect

During this exclusive sensory journey, you’ll:

Taste a curated lineup of exceptional coffees — washed, natural, and experimental processing methods (think anaerobic, co-ferment, honey, and even wild fermentation projects).

🌸 Experience rare varietals — including legendary coffees like Geisha, and other micro-lot gems from around the world.

🔬 Explore multiple brew styles — from delicate filter brews and bold espressi to the mesmerizing syphon method.

🥄 Try your hand at cupping — slurp and taste coffee like a professional taster, discovering aromas and acidity in new ways.

🍹 Enjoy surprising coffee mocktails — creative and refreshing, crafted from the same beans you’ll taste in the lineup.

👃 Engage your senses fully — experience how the aroma, cup shape, color, and even the sound of pouring influence your flavor perception.

A Guided Journey by the CoffeeNose 👃

Led by Wouter Brunia, also known as the CoffeeNose 👃, this tasting is a deep dive into coffee flavor and sensory science.

Like a sommelier presenting fine wines, Wouter will:

  • Brew each coffee live with expert precision
  • Share the stories of each bean — from farm to fermentation
  • Explain flavor notes, processing methods, and varietal differences
  • Help you understand why your favorite coffee tastes the way it does

It’s fun for your brain, taste buds, and nose — and you’ll leave with a new appreciation for what’s in your cup.

Each Omakase is Unique

No two tastings are ever the same.

Our coffees rotate constantly and often include exclusive lots — such as Geisha, co-fermented experiments, and rare micro-lots you won’t find in cafés.

Every visit promises something unexpected, thought-provoking, and delicious.

Who It’s For

  • Specialty coffee geeks craving depth and discovery
  • Curious coffee lovers ready to learn (and taste!) something new
  • Couples and friends looking for a unique sensory experience
  • Anyone who wants to fall in love with coffee all over again

Details

📍 Location: Amsterdam Coffee Lab, Weesp

🕒 Duration: ±1.5–2 hours

👥 Group Size: Small & intimate for personal attention

🎟️ Booking: More info & reservations ⬇

Why Join?

Because coffee can be so much more than just caffeine — it’s chemistry, art, and emotion in a cup.

Join the Coffee Omakase Experience and taste what happens when curiosity meets craftsmanship.


Do you crave the excitement of discovering exquisite coffee flavors and captivating aromas? Don’t miss out on our exclusive Coffee Tasting Experience @ Amsterdam Coffee Lab, where you’ll not only indulge your senses but also gain valuable insights into the world of coffee. Join us for an unforgettable journey!

Join us for a fun and informative sensory experience revolving around coffee. During this experience you will: 

  • Taste washed, natural and alternative processed coffee beans 
  • Explore various varietals of Arabica coffee including the famous Gesha
  • Discover different coffee brewing methods outside of standard espresso
  • Savor surprising coffee mocktails 
  • Try cupping coffee: sample your coffee by slurping it from a spoon, just like an expert coffee taster would
  • Experience how sensory elements such as aroma, size, shape, and color of the coffee cup affect flavor perception.

Similar to how a knowledgeable wine sommelier educates you about the wine and presents it at the perfect temperature in the right glass, our master barista and flavor expert will expertly brew your coffee while enlightening you about the entire process, the origin of the beans, varietals, the flavor notes, and much more.  Envision it as a live cooking demonstration, but dedicated entirely to the craft of coffee brewing.


Fun for your brain, taste buds and nose!

More info & booking ⬇

More info & booking

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